Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos (2022)

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","duration":"03:42","sourceName":"CNN","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2022/01/22/can-wealth-disparity-be-fixed.cnn/index.xml","videoId":"business/2022/01/22/can-wealth-disparity-be-fixed.cnn","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/220122100815-can-wealth-disparity-be-fixed-00010622-large-169.png","videoUrl":"/videos/business/2022/01/22/can-wealth-disparity-be-fixed.cnn/video/playlists/business-corporate-responsibility/","description":"While most people don't know accurate figures about wealth disparity, Harvard Business School Professor Michael Norton says, \"every group wants them to be more equal than what they are, including the richest people...and people left and right.\"","descriptionText":"While most people don't know accurate figures about wealth disparity, Harvard Business School Professor Michael Norton says, \"every group wants them to be more equal than what they are, including the richest people...and people left and right.\""},{"title":"Why Marc Benioff is offering to move Salesforce employees out of Texas","duration":"01:31","sourceName":"CNN","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2021/09/22/marc-benioff-salesforce-texas-anti-abortion-law-gr-orig.cnn/index.xml","videoId":"business/2021/09/22/marc-benioff-salesforce-texas-anti-abortion-law-gr-orig.cnn","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/191016161920-marc-benioff-large-169.jpg","videoUrl":"/videos/business/2021/09/22/marc-benioff-salesforce-texas-anti-abortion-law-gr-orig.cnn/video/playlists/business-corporate-responsibility/","description":"The Salesforce CEO says it's important to him that employees who object to Texas' new anti-abortion law have the freedom to move out of state.","descriptionText":"The Salesforce CEO says it's important to him that employees who object to Texas' new anti-abortion law have the freedom to move out of state."},{"title":"Lyft vows to defend drivers sued under Texas abortion law","duration":"04:42","sourceName":"CNNBusiness","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2021/09/06/lyft-texas-abortion-law.cnnbusiness/index.xml","videoId":"business/2021/09/06/lyft-texas-abortion-law.cnnbusiness","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/190329123558-02-lyft-file-large-169.jpg","videoUrl":"/videos/business/2021/09/06/lyft-texas-abortion-law.cnnbusiness/video/playlists/business-corporate-responsibility/","description":"General Counsel for Lyft Kristin Sverchek speaks with CNN's Poppy Harlow about why the company is taking steps to protect its drivers against potential lawsuits.","descriptionText":"General Counsel for Lyft Kristin Sverchek speaks with CNN's Poppy Harlow about why the company is taking steps to protect its drivers against potential lawsuits."},{"title":"Delta CEO: We've got action plans to be more inclusive","duration":"03:47","sourceName":"CNNBusiness","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2021/05/27/delta-ceo-voting-rights-diversity.cnnbusiness/index.xml","videoId":"business/2021/05/27/delta-ceo-voting-rights-diversity.cnnbusiness","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/210527102400-delta-ceo-ed-bastian-large-169.jpg","videoUrl":"/videos/business/2021/05/27/delta-ceo-voting-rights-diversity.cnnbusiness/video/playlists/business-corporate-responsibility/","description":"Delta Air Lines CEO Ed Bastian reflects on the role of a CEO around social issues. He tells CNN's Poppy Harlow that the company has a five year plan to diversify its management structure.","descriptionText":"Delta Air Lines CEO Ed Bastian reflects on the role of a CEO around social issues. He tells CNN's Poppy Harlow that the company has a five year plan to diversify its management structure."},{"title":"Former MetricStream CEO: Some progress on diversity efforts","duration":"03:03","sourceName":"CNNBusiness","sourceLink":"cnnbusiness.com","videoCMSUrl":"/video/data/3.0/video/business/2021/05/25/corporate-america-diversity-qmb.cnnbusiness/index.xml","videoId":"business/2021/05/25/corporate-america-diversity-qmb.cnnbusiness","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/200731154707-20200731-boardroom-diversity-gfx-large-169.jpg","videoUrl":"/videos/business/2021/05/25/corporate-america-diversity-qmb.cnnbusiness/video/playlists/business-corporate-responsibility/","description":"Verizon, Nordstrom, Roper Technologies and Okta, Inc. board member Shellye Archambeau discusses what some companies have done to increase diversity since the death of George Floyd.","descriptionText":"Verizon, Nordstrom, Roper Technologies and Okta, Inc. board member Shellye Archambeau discusses what some companies have done to increase diversity since the death of George Floyd."},{"title":"Ellen Pao: The biggest myth about tech is that work is a meritocracy","duration":"04:53","sourceName":"CNN","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2021/04/20/ellen-pao-intv-anti-asian-hate-gr-orig.cnn/index.xml","videoId":"business/2021/04/20/ellen-pao-intv-anti-asian-hate-gr-orig.cnn","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/210419042904-ellen-pao-file-large-169.jpg","videoUrl":"/videos/business/2021/04/20/ellen-pao-intv-anti-asian-hate-gr-orig.cnn/video/playlists/business-corporate-responsibility/","description":"The former CEO of Reddit speaks up about the discrimination she has faced in her career and urges companies to take another look at how inclusive their workplaces really are.","descriptionText":"The former CEO of Reddit speaks up about the discrimination she has faced in her career and urges companies to take another look at how inclusive their workplaces really are."},{"title":"Bank of America CEO: Infringements on voting rights should not be tolerated","duration":"05:26","sourceName":"CNNBusiness","sourceLink":"cnnbusiness.com","videoCMSUrl":"/video/data/3.0/video/business/2021/04/16/bank-of-america-ceo-brian-moynihan-voting.cnnbusiness/index.xml","videoId":"business/2021/04/16/bank-of-america-ceo-brian-moynihan-voting.cnnbusiness","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/210416094053-brian-moynihan-large-169.jpg","videoUrl":"/videos/business/2021/04/16/bank-of-america-ceo-brian-moynihan-voting.cnnbusiness/video/playlists/business-corporate-responsibility/","description":"Bank of America's CEO Brian Moynihan tells CNN's Poppy Harlow why he's taking a stand against restrictive voting laws.","descriptionText":"Bank of America's CEO Brian Moynihan tells CNN's Poppy Harlow why he's taking a stand against restrictive voting laws."},{"title":"Levi's CEO has message for Mitch McConnell 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bald-faced attempt to suppress Black vote","duration":"02:47","sourceName":"CNN Business","sourceLink":"","videoCMSUrl":"/video/data/3.0/video/business/2021/04/06/dick-parsons-georgia-voting-law-zw-orig.cnn-business/index.xml","videoId":"business/2021/04/06/dick-parsons-georgia-voting-law-zw-orig.cnn-business","videoImage":"//cdn.cnn.com/cnnnext/dam/assets/210406110030-dick-parsons-file-2021-large-169.jpg","videoUrl":"/videos/business/2021/04/06/dick-parsons-georgia-voting-law-zw-orig.cnn-business/video/playlists/business-corporate-responsibility/","description":"In an interview with CNN Business' Matt Egan, former Time Warner CEO Dick Parsons says Georgia's restrictive voting law is \"bone-headed\" and corporate America had a responsibility to respond.","descriptionText":"In an interview with CNN Business' Matt Egan, former Time Warner CEO Dick Parsons says Georgia's restrictive voting law is \"bone-headed\" and corporate America had a responsibility to respond."},{"title":"Patrick 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Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos (1)

Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos (2)

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New York (CNN Business)Uncle Ben's owner Mars is planning to change the rice maker's "brand identity" — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.

In a statement on its website Wednesday, Mars wrote that "now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do."

"We don't yet know what the exact changes and timing will be, but we are evaluating all possibilities," Mars added.

    Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos (19)

    Uncle Ben's is mulling changes to its brand identity.

    Earlier on Wednesday, Quaker Oats announced it's retiring the 130-year-old Aunt Jemima brand and logo. "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi (PEP)-owned company said in a statement.

      And Conagra, which makes Mrs. Butterworth's syrup, said it would conduct a complete brand and packaging review. Conagra noted it "can see that our packaging may be interpreted in a way that is wholly inconsistent with our values."

          Read More

          The moves are an acknowledgment of the brands' origins in racist stereotypes, a consideration brought to the forefront during the nationwide reckoning on race following the death of George Floyd in police custody.

            According to the Uncle Ben's website, the name was first used in 1946 in reference to a black farmer known as Uncle Ben who excelled in rice-growing. The man depicted in the logo is a "a beloved Chicago chef and waiter named Frank Brown."

            However, the imagery evokes a servant and uses a title that reflects how white Southerners "once used 'uncle' and 'aunt' as honorifics for older blacks because they refused to say 'Mr.' and 'Mrs.,'" according to a 2007 New York Times article.

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